AI Work Redesign
AI Will Not Fix a Workflow Nobody Has Redesigned
Most companies are adding AI to the work they already do. The greater opportunity is to question whether that work should still be organized in the same way.
Read the articleFounder & CEO of Coally · AI Entrepreneur · Former Professor
Redesigning how organizations work in the AI era.
I help leadership teams decide which workflows AI should automate, where it should augment people, and where human judgment must remain — then turn those decisions into a 90-day execution plan.
Founder & CEO, Coally · Former professor, Universidad de los Andes · MSc Entrepreneurship, Babson College · Building across Latin America and the United States
Core thesis
Most organizations do not have an AI adoption problem. They have a work-design problem.
Companies are adding copilots, agents and automation tools to workflows that were never designed for AI. The result is often faster activity without better decisions, clearer accountability or measurable business value.
Automate the right work
Identify repetitive processing, documentation and coordination that AI can perform reliably.
Augment human judgment
Use AI to improve analysis and decision-making while keeping people accountable where trust, risk and context matter.
Eliminate obsolete work
Remove the approvals, reports, meetings and handoffs that no longer need to exist.
The objective is not to use more AI. It is to redesign how work gets done.
Services
Two ways to move from experimentation to execution.
Service 01
AI Work Redesign Workshop
A focused 90-minute working session for leadership teams that need to identify where AI can create meaningful operational value.
- A shared automate–augment–human framework
- A shortlist of priority workflows
- Initial recommendations for where to begin
- Clear next steps for a 90-day experiment
Starting at $2,500
Request a WorkshopService 02
AI Work Redesign Sprint
In ten business days, we identify the three workflows with the strongest combination of business value, feasibility and organizational readiness — and turn them into an executable roadmap.
- Current-workflow analysis
- AI use-case prioritization
- Automate–augment–human decisions
- Owners, metrics, data requirements and controls
- A 90-day execution roadmap
Starting at $7,500
Apply for a SprintWho this is for
Designed for organizations where people, decisions and workflows drive value.
Staffing, recruiting and BPO
Candidate sourcing, screening, matching, service delivery, quality assurance and knowledge management.
Professional services
Research, proposals, client delivery, reporting and institutional knowledge.
Higher education and workforce
Student support, career decisions, employability services and outcome measurement.
Mid-market leadership teams
Organizations running multiple AI experiments without a shared operating model or measurable roadmap.
The best fit is an organization already experimenting with AI and facing a workflow or investment decision within the next 90 days.
Method
A practical method for redesigning one expensive workflow.
- 01Select
Identify a frequent, costly and strategically important workflow.
- 02Map
Document its decisions, handoffs, delays, repeated work and failure points.
- 03Redesign
Decide what AI should automate, augment or leave human-led.
- 04Prioritize
Evaluate opportunities by value, feasibility, data readiness and risk.
- 05Execute
Assign an owner, define the metric and launch a 90-day experiment.
Every engagement must lead to an operating decision — not another presentation about AI.
Operating credibility
Built from operating experience, not only from AI theory.
Andres Joya is the Founder and CEO of Coally, where he leads the strategy behind AI-powered career intelligence and institutional technology across Latin America and the United States.
His perspective combines enterprise technology sales, institutional implementation, entrepreneurship, higher education and the practical decisions required to build an AI company from zero to one.
- Founder & CEO of Coally
- Former professor of applied AI and entrepreneurship at Universidad de los Andes
- MSc in Entrepreneurship from Babson College
- Google for Startups Latino Founders Fund recipient
- EndeavorLAB alumnus
Coally
AI-powered career intelligence and institutional infrastructure. Currently raising a Seed round.
Learn about CoallyFeatured insight
Ideas for leaders redesigning work around AI.
Speaking
Practical keynotes for leaders navigating the AI transition.
Andres combines strategic frameworks with real operating experience building enterprise technology across emerging and developed markets.
- 01AI Will Not Fix a Workflow Nobody Has Redesigned
Why AI transformation begins with redesigning work — not purchasing another tool.
- 02From AI Experiments to an Operating Model
How leadership teams can prioritize use cases, assign accountability and translate experimentation into measurable value.
- 03How AI Is Changing the Path from Education to Opportunity
What universities, employers and workforce organizations must rethink as AI changes skills, careers and human development.
- 04Building Enterprise Technology from Latin America
Lessons from building, selling and expanding an institutional technology company across markets.
About
AI entrepreneur. Company builder. Educator.
Andres Joya is the Founder and CEO of Coally, an AI company building career intelligence and institutional infrastructure from Latin America.
He previously taught applied artificial intelligence and entrepreneurship at Universidad de los Andes and holds an MSc in Entrepreneurship from Babson College.
His work sits at the intersection of AI, organizational decision-making, workforce transformation and zero-to-one company building.
He writes and speaks from direct experience implementing technology, selling to complex institutions and operating between Latin America and the United States.
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Practical field notes on work, people and AI.
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Which workflow should your organization redesign first?
If your organization has multiple AI experiments but no clear operating plan, let's identify the best place to begin.